Change, Courage, Purpose & Love

{January 5, 2010}   In Perfect Timing…

Over the last couple years, I’ve come to realize that there really is a way to optimize your social media results by strategically planning your content and when to post it. I’m sure that this concept has been mentioned before, but this is my spin on it.

Morning: INSPIRE & MOTIVATE ~ The best time to post an inspiring quote or motivating video is the morning. This is when I need a boost to create a momentum for the rest of my day. When a day starts out bad, it tends to spiral downwards. I choose to be uplifted first and then proceed with success for the rest of my day.

Afternoon: INFORM & EDUCATE ~ By mid-day we begin to research and browse for information. Blog and share articles throughout the afternoon to engage your audience. Join in discussions around topics of interest and build your network.

Evening: ENTERTAIN ~ By the evening time, the majority of us are ready to stop working and be entertained. You will want to join in discussions on tv shows of interest, music, movies, etc. Share videos you like and engage with others about anything “fun”. Just keep it “clean”. Remember that you represent your brand no matter what time of day it is.


{October 14, 2009}   Jumpstart Your Twitter Followers

When I first started my Twitter account, I had never seen one webinar or teleseminar on how to use this amazing social media tool effectively. I did, however, understand the concept very quickly of how viral this tool was. Since I am in the mortgage industry, it made since to see what others in my field were doing and see how I can make it my own. So what happened next was unbelievable. I jumped up to over 200+ followers in one night. This blog is just about this one wonderful secret. And, it’s this simple: FIND PEOPLE IN YOUR NICHE, PASSION OR PROFESSION AND FOLLOW THEIR FOLLOWERS. Seriously! It’s that simple.

Networking is most effective if you connect with like-minded individuals. KNOW YOUR MARKET. If you don’t know your own market, you can’t effectively brand yourself. Make sure your content is valuable and make sure to actually interact with your followers. Engage and share with your connections. DON’T PROMOTE YOUR PRODUCT IF YOU ARE A BEGINNER. Promote yourself. Be authentic as well. Share your passions, expertise, and just be YOU. I will be sharing more tips on Twitter, Facebook, & my favorite LinkedIn. Stay tuned…

et cetera